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| A New Way to Flag Healthy Food |
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We now have the calling card: “Med Mark,” a postage-stamp symbol on packages of foods that fit the age-old eating plans. Just look for the amphora. What’s an amphora? It’s the pottery jug used by people in Mediterranean cultures for 3,000 years to store and ship their foods and drinks. Oldways, an industry-supported group in Boston that publicizes whole-grain products, created Med Mark as part of a consumer assistance program. Manufacturers whose food and drink products meet well-accepted definitions of the traditional healthy Mediterranean diet, can license the stamp for their packaging. “Through the years, our experience confirms that consumers respond to messages that simplify shopping and clear the clutter of competing and confusing nutritional information,” Oldways president Dun Gifford says. “What's really important to keep in mind is that this is a diet pattern, it's not a single food but a variety of foods. That's the key concept that people need to understand." Meeting guidelines In 2003, the organization formed the Whole Grains Council, which now puts the yellow-and-black Whole Grain stamps on more than 1,200 food products. Oldways also created the Mediterranean Diet Pyramid, which is similar to the U.S. Department of Agriculture's pyramid for food in general. Although manufacturers pay Oldways a fee to use the Med Mark stamps, their food products still must:
The easy-to-identify symbol comes at a time when nutritionists and other health experts praise the Mediterranean diet as the “gold standard” of healthy eating, with research linking the foods to decrease risks of heart disease, cancer, lung conditions, Alzheimer’s, allergies and asthma. "Vegetables, especially, are celebrated, not just tolerated," says Karen Collins, a nationally known dietitian whose columns appear on Nubella, MSNBC.com, and other major Web sites. "Even the flavorings like rosemary, oregano, onion and garlic, which are so much a part of Mediterranean food, do more than make the food taste good. They add antioxidants and other anti-cancer substances." Not just one 'diet' Actually, there really isn’t one “Mediterranean diet,” but the term applies to meals that people have consumed for thousands of years in at least 16 countries bordering the Mediterranean Sea and in Asia. But regardless of the countries in which they are served, the meals share these characteristics:
Check out these Mediterranean recipes:
Comments on this article? Send them to MyComments. Nubella News, a division of Marketing Technology Solutions, Inc., offers content intended for informational purposes only. It is not a substitute for medical advice, diagnosis, or treatment. We encourage our readers to seek prompt medical care for health issues and consult their physicians before starting a new diet, fitness regimen, or medical treatment. |
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