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Spreading Hope for BoomersMILWAUKEE—In 1945, the city of Milwaukee stood still as a feathered mother waited for her small cluster of eggs to hatch.  Gerti the mallard duck served as a reminder of the preciousness of life after so many years of war. 

The city even delayed reconstruction of the Wisconsin Avenue Bridge, her nesting home.  This small, but momentous gesture captured the imagination of the entire country.  Milwaukee’s citizens and the nation watched and waited for the renewal of life.

Today, a commemorative statue shows “Gerti” and her newborn ducklings, Dee Dee, Pee Wee, Black Bill, Freddie, and Rosie the Riveter, waddling across the Wisconsin Avenue Bridge as they might have in 1945. The statue symbolizes Milwaukee’s hope for the future.

Another place in Milwaukee that’s spreading hope for the future is BoomerTowne.com.  I was very excited to meet with Herschel “Buzz” Peddicord, their inspiring CEO and founder. In the interest of full disclosure, BoomerTowne.com is one of the tour’s main supporters. 

Buzz said he created the site earlier this year because the Internet lacked one place where Baby Boomers could go for information and insight related to their lives.  BoomerTowne.com already has more than 9,000 pages of free content on topics like caregiving, travel, finances, exercise, food, sex, and many more. 

BoomerTowne is designed to be the virtual ideal American town. All the citizens of BoomerTowne.com are valued for their opinions and each citizen has a vote in the content and construction of the site. 

What Buzz and BoomerTowne’s citizens have done is inspiring. By providing free information that can help people live better lives, BoomerTowne.com is spreading hope for the future, just like “Gertie” and her ducklings did back in 1945.



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